One of the great things about being a Nurse Owner is that you get to CHOOSE the kinds of patients you want to work with, but that doesn’t mean the choice is easy. Defining your ideal patient can bring up a lot of fears like:
- Will I miss out on opportunities if I pick a niche?
- Will people judge me for my type of ideal client?
- Can I attract enough of my ideal clients to sustain my practice?
Burnout? Or Burning Desire?
Start with YOU
- What have been some of your most fulfilling moments as a nurse?
- When you were studying to become a nurse, what areas of healthcare interested you the most?
- What types of problems do you get energized to solve?
- Who have been some of your favorite patients to work with and help?
- Think about the people you most enjoy spending time with. What qualities do they have?
- Who has been a positive influences in your life?
- Growing up, if you could have helped a person or a community, who would that have been?
- How do they approach their own health?
- What are their health challenges?
- What are their health goals?
- What holds them back from achieving their goals?
Unnecessary Guilt of Choosing
Pursuing your ideal clients means that 1) you can provide exactly what that niche needs, and 2) your business model will also be shaped by your target market. Here’s what I mean…
Example 1: Driven by The Proactive Pursuit
Example Two: Driven by Serving the Underserved
Success Offers Options
FNP-C President & Co-Founder
Veronica co-founded Med2You, a healthcare company based in Austin, Texas that provides primary and psychiatric care to underserved populations with a completely remote care team led by nurse practitioners.
Veronica started her business as a single provider with a mobile “doctor bag,” cellphone and a laptop.
As a family nurse practitioner and entrepreneur who has operated her own practice since 2013, Veronica knows the unique challenges and needs APNs have when navigating the business, legal and regulatory components of starting and operating a thriving healthcare practice.
Now, her mission is to put this knowledge in the hands of other advanced practice nurses so that they can realize their full potential as clinicians, entrepreneurs and leaders in their community.
With her business partner, Griffin Mulcahey, a healthcare regulatory attorney, Veronica has designed the educational programs, resources, and community support network that is the American Academy of Nurse Entrepreneurs (AANE).
Veronica is also a sought-after speaker around the country. She speaks to healthcare entrepreneurs, clinicians, hospitals, and associations – proudly educating and helping the growing community of healthcare entrepreneurs who are giving more options and better care to communities around the country.