American Academy of Nurse Entrepreneurs

Spotlight: How Two Millennial NPs Used Modern Marketing to Create a Lifestyle Brand Around Their Aesthetics Practice​

How Two Millennial NPs Used Modern Marketing to Create a Lifestyle Brand Around Their Aesthetics Practice Alexa Nicholls Costa, NP and Alexandra Rogers, NP When you see them at spin class with their patients, or wearing tank tops emblazoned with their stylish logo, the intention becomes clear: Alexa Nicholls Costa and Alex Rogers are building …

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Breaking Ground: The First NP in TX to Open a Pediatric Functional Medicine Practice

Breaking Ground: The First NP in TX to Open a Pediatric Functional Medicine Practice Dr. Emily Gutierrez, DNP, CPNP, PMHS, IFM-CP From the beginning, Emily Gutierrez’s journey in nursing has been one of discovery. After becoming an R.N. in 1999, Emily got her start in the E.R. and then spent time as a school nurse. …

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Spotlight: Lessons Learned From 4 Decades As A Nurse Midwife

Spotlight: Lessons Learned From 4 Decades As A Nurse Midwife Mary Barnett, CNM Healthcare looked very different in the 70s and 80s, especially for nurses. These were the days when female nursing students had to wear hats, dresses, and stockings, and healthcare care was a paternalistic system dominated by physicians. “When people went to a …

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What are APNs really worth?!: What goes on behind closed doors

Ever wonder how much revenue you generate for your practice? If you’re not sure, do the back of the envelope math (Carolyn Buppert provides a formula in Ch. 10 of her textbook Nurse Practitioner’s Business Practice and Legal Guide): (# of patients seen/day) x (avg reimbursement/visit) x (days worked per year) x (avg collection rate) …

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