One of my favorite parts about the American Academy of Nurse Entrepreneurs is how I get to bring in fantastic guest experts for our monthly masterclasses for our membership. And our last masterclass was certainly no exception! For this month, I had the pleasure of inviting Tamsen Webster to share her marketing and messaging know-how.
Building solid teams is essential to growing a thriving practice. Failing to hire well can drown you unnecessary managerial issues. Hiring the wrong fit leads to high employee turnover, which keeps you stuck in a cycle of searching, interviewing, and training. And that kind of inconsistency can also be a turn off to patients, too.
Nurse owners are (unknowingly) giving patients plenty of reasons to ghost, cancel services, and never be heard from again. In our Elevated Nurse Ownership Series, I loved it when special guest speaker and Customer Experience Expert, Joey Coleman, said, “Entrepreneurs spend so much time and money to bring new clients through the front door, but then they have a customer experience that pushes those same clients out the backdoor shortly after.” And healthcare practices are no exception!
Online reviews play an important role in growing a Nurse Owned practice. Think about your own experience when you need to find a local service.
Policies and procedures. Many nurse owners believe they need an entire laundry list of what to do when such-and-such situation happens. Having wall-to-wall policies and procedures is a nice goal, but it’s also a huge undertaking – especially when you’re just starting out.
When it comes to nursing services, advanced practice nurses have quite a few options. You could start a telehealth-only practice, mobile IV hydration services, or offer health coaching. And it’s also become common for nurses to branch out for their side hustles and join MLMs or get into Real Estate.
Every time I hear from an APN who has fallen prey to a common misconception that prevents them from owning their own practice, I get
There’s an interesting paradox between nurses – who give so much value – and how little they value themselves. Case in point. In our AANE
For Nurses: Self-diagnosing Your Superwoman Syndrome Superwoman isn’t real. I know, I know – you’re a super nurse, a super mom, a super wife, a